Yeah, I don't question their capabilities in brewing good beer - I've never tried it, but I believe you But that blog post makes them look bad, as instead of questioning their own business decisions, they just decided to trash Germans, their beer drinking culture and habits; something they clearly didn't understand well before opening their brewery in Germany... Or something they misjudged completely. It's pretty arrogant to claim that they wanted to bring good beer to the Germans (that alone is a pretty arrogant attitude, tbh ), but failed, because according to them, Germans only drink cheap shitty beer Comes across as completely clueless. Another thing - even if they were brewing beers in traditional German styles with their own twist, it's still quite bold for them to assume that they'd be able to offer something better than those original ones. If they brewed Weißbier, for example - what do they think they can offer that one of 600+ breweries in Bavaria can't, and in addition to that, how would they justify a much higher price?... Hard to imagine. Same applies to other styles brewed in around 1500 breweries throughout Germany.