I get most of that and from what I understand from what Moore has said it is to stop the counterfeiters so hopefully the local businesses selling LFC related stuff will be ok too. But whether it's the exact process or not, I don't get why they couldn't have contacted clubs like CoLFC and businesses HSOAB to say 'this is what we're doing, it won't affect you, you've nothing to worry about'. It would have saved a lot of this backlash. It's not like they didn't know this would be the reaction given it was similar with the liverbird situation a few years ago or whenever it was.