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'Star Trek' is now Hollywood's ultimate shared universe


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@nudge and other space fanatics

 

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Marvel and 'Star Wars' take note. 'Star Trek' is now Hollywood's ultimate shared universe

Shared universes go back way further than Tony Stark, Steve Rogers and co sitting down for some post-Chitauri shawarma. Superheroes have been moonlighting in each other's comic books for decades, while Cheers regulars frequently paid Frasier a visit in Seattle. It wasn't until Marvel Studios launched the MCU (Marvel Cinematic Universe), however, that the concept started to gain serious mainstream traction. 

By incorporating the contrasting adventures of Iron Man, Captain America, Thor and Black Widow into one gigantic, overarching narrative, Marvel successfully blended cinematic spectacle with the "must-watch-every-episode" ethos of serialised TV. The MCU's famous end-credits stings also had the unexpected side-effect of convincing us all to stick around until the end of the closing titles of every movie, y'know, just in case. 

From a business point of view it's one of the shrewdest creative decisions ever made in Hollywood, a move that helped turn the MCU into the most lucrative franchise in history, while spawning an army of imitators. Some fell quickly by the wayside — Universal's planned Dark Universe didn't survive beyond its first release, "The Mummy" — while others (most notably DC's original answer to the MCU) simply felt tired in comparison. But with apologies to box-office behemoths Marvel, Star Wars and the Monsterverse home of Godzilla and King Kong, the most exciting shared universe of them all is currently located somewhere on the final frontier......(more)

 

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