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BT Sport and Amazon to Share UK Champions League Coverage


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Under the deal, BT will continue to have exclusive UK broadcast rights to the Europa League and Europa Conference League, meaning a total of 533 games including Champions League matches – a 27% increase reflecting the expansion of the Uefa club competitions from 2024.

“BT Sport continues to be the home of Uefa club competitions until 2027,” said Marc Allera, the chief executive of BT’s consumer division. “From 2024 we will be able to show more games than ever before live and exclusive.”

However, observers questioned whether the loss of exclusive rights for BT’s crown jewel sports asset could hurt the company.

Amazon’s limited number of games are first pick, which the company has said guarantees they will be coveted matches featuring English teams, up until the semi-finals if they progress that far, and the BBC’s highlights deal may prove enticing for viewers concerned about the soaring cost of household bills, including pay-TV.

No official word of how these games are going to be split up, but seems like the British clubs are more than likely going to have their games on Amazon and BT/Discovery will have everything else.

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