This is why it's shit mate! Maybe you can do that with other sports but not with football!
Football is unique whether the Americans like it or not. Back in the 80's they tried hard to change football rules to quarters instead of halves, making the goals bigger, time-outs blah blah blah because there were tons of these things. I like the fact football is antiquated in some respects because it relies on moments as a legendary symbol. Take for example past great players that didn't win too much, they're also legends of the game like for example George Best at international level or Buffon who at international level has done it but at club level he hasn't won the most prized of trophies (as seen on the continent) which is the European Cup (Champions League). We could go n naming names!
Clubs come into this standing... Winning is the goal but not everyone wins and along the way special things happen.
Here I'm not talking necessarily winning, but competing! Demanding to win is total arrogance because you're not on your own, but if you design a good project to really compete, then you are in with a chance of tasting glory.