Football's Streetwear Tread

[ScoRoss]

Quote

The lights at the Allianz Stadium cut out, and the music swelled. In the darkness, a small patch in the middle of the field seemed to glow. The center circle started to pulse and ripple. And then the grass itself appeared to get pulled away, as if it were nothing more than a tablecloth. Three words ran around the electronic advertising boards: “History. Passion. Lols.”

The extravagant buildup did not seem to match the occasion. Juventus was at home to Genoa that night, a run-of-the-mill Serie A game. It was late October 2019, much too early in the season for the title to be decided or a trophy to be won. What mattered, though, was not what Juventus was playing for, but what the team was playing in.

That night, Cristiano Ronaldo and his teammates would showcase a special edition jersey, designed in collaboration with its apparel partner, Adidas, and Palace, the maverick British skate and streetwear brand.

The design toyed with the history and passion of Juventus, incorporating the team’s traditional bianconero stripes and the disruptive touches that had made Palace a streetwear phenomenon. The team’s logos and the player’s numbers were displayed in an acidic green. Toward the bottom, the stripes started to pixelate.

The jersey was greeted as a masterpiece, but Juventus would never wear it again. By the time Ronaldo and his teammates took to the field against Torino a few days later, they were back in their regular uniforms. It did not matter. Later that week, the Palace jersey came online — or, as the streetwear world would put it, dropped.

It sold out in 12 hours...

Football has saturated its own market so much, it's now going after those who don't even like the sport.

[Rick]

PSG currently the worst by far with their numerous Nike Jordan shirts. Swear they have about 5 kits a season. 

[Spike]

10 hours ago, Rick said:

PSG currently the worst by far with their numerous Nike Jordan shirts. Swear they have about 5 kits a season. 

IT WORKS, I have met people in America that don't know what or who PSG are but they wear the fanwear because of the Air Jordan logo.

 

Also that Rory Smith writes like a -gasp- condescending cunt, fuck him.

[Rick]

11 minutes ago, Spike said:

IT WORKS, I have met people in America that don't know what or who PSG are but they wear the fanwear because of the Air Jordan logo.

 

Also that Rory Smith writes like a -gasp- condescending cunt, fuck him.

I don’t mind it really. You don’t have to buy the fucking things, so I don’t know why some people get their knickers in a twist over this stuff.

[Smiley Culture]

It’s pretty abhorrent from the manufacturers but more so, the clubs, that they’re willing to sacrifice their history and tradition to sell more “clothing” to people as a fashion item. That said, a number of these clubs are in on this Champions League reform so history and tradition mean little to them anyway.