Premier League Ticket Price Study

[Stan]

https://www.premierleague.com/news/941050?sf204125450

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The cost of attending a Premier League match is £30 or less for the majority of fans, a study into club ticket prices has shown, with the average ticket price being £31.

Compiled with data provided directly by all its clubs, the Premier League conducted the comprehensive research alongside professional services company EY.

The research includes all pricing points for matchday and season tickets for this season, along with the amount of tickets sold at each price.

The study reveals that the average ticket price across the Premier League is £31. Also, more than half of tickets sold are done so at less than the full listed price because of concessions and discounting.

For season tickets alone supporters make a total saving of more than £13million because of early-bird deals, renewals or long-term purchase offers.

From 2016/17 away tickets in the Premier League have been capped at £30, but this season more than a quarter of these tickets bought are priced below the cap, at £26 or lower. Indeed, some are available for as little as £5.

"The hard work of clubs to fill their grounds combined with the loyalty of fans has led to record attendances across the Premier League, with stadium utilisation at 96 per cent for four consecutive seasons,” Premier League Executive Chairman Richard Scudamore said.

“Clubs have a range of ticket prices and there is some excellent value on offer.

“More than half of all Premier League club fans pay £30 or less per match to attend, whereas higher-priced tickets, often cited to reflect the cost of going to football, make up only a tiny percentage of what is available.

“We hope this study will help inform people of the range of prices available, provide some facts on what the majority of Premier League club fans are paying, and encourage new fans to consider attending a game for the first time."

 

Further findings - https://www.premierleague.com/news/941048

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The Premier League has conducted comprehensive research into the price of tickets for the 2018/19 season. 

For the study, in the case of season tickets purchased, a price per match has been obtained by dividing the cost of a season ticket by the number of matches it covers, for example a £400 season ticket for 19 PL matches is £21.05 per match ticket price.

All average ticket prices quoted include any booking fees or administrative charges incurred when purchasing tickets.

Other findings from the study 

- Most fans continue to pay £30 or less.
- The average price paid for a Premier League ticket is £31, compared with £32 in 2017/18 (both including administration/transaction fees).
- More than a quarter (26 per cent) of attending fans pay £20 or less per match.
- Almost half of fans (47 per cent) pay between £20 and £40.
- 24 per cent pay between £40 and £60.
- Only three per cent pay more than £60.
- One in four seats at Premier League grounds (3.6million out of 13.3million) are occupied by concession ticket holders.
- Almost half of season tickets (47 per cent) are sold below full price, saving fans £13.1million.

The research also found that fans are rewarded with discounts for early-bird deals, renewals and long-term season-ticket purchases, with the approach to discounts varying by the club.

Clubs also offer a variety of additional attendance incentives, such as in-season offers (eg. multi-ticket discounts), subsidised travel to away matches and complimentary tickets to schools and community groups.

Away tickets

The study also found that 26.5 per cent of away tickets purchased are priced under the £30 cap at £26 or less. (There were no away tickets priced this season at £29, £28 or £27.)

Almost a fifth of away tickets (18.8 per cent) cost £20 or less, with some available for as little as £5, driven by favourable concession pricing.

The study also found that the average away ticket costs £28.

Breakdown of ticket buyers

This season three-quarters of supporters in Premier League stadiums (74 per cent) are season-ticket holders.

This is the same proportion as last season, although it varies by club reflecting their different ticketing strategies.

Of the fans in the stadiums, 19 per cent have matchday tickets while seven per cent are away tickets.

Capacity and ticket types

There are close to 800,000 seats available across Premier League stadiums in 2018/19. Here is how they are allocated:

- 74.4 per cent standard
- 8.4 per cent family
- 6.6 per cent away fans
- 8.7 per cent hospitality
- 1.3 per cent disability seating
- 0.6 per cent unavailable for use on match-days (segregation of home and away fans, broadcast requirements, etc)

There are 13.3million tickets that are expected to be sold. This includes season tickets on a per-match basis.

It excludes hospitality tickets and zero-priced tickets, such as those offered to personal assistants of disabled ticket holders.

Tickets by category

- 70.4 per cent adults
- 10.1 per cent senior
- 12.5 per cent junior
- 4.6 per cent young adult
- 2.4 per cent disabled

 

 

[True Blue]

Since i am from a poor third world country, is 30 pounds a lot for a ticket for the average worker in the UK?

[Stan]

2 minutes ago, True Blue said:

Since i am from a poor third world country, is 30 pounds a lot for a ticket for the average worker in the UK?

It's reasonable, in my opinion, for Premier League football. But given the amount of money that gets pummeled in to football anyway (transfer fees, sponsorships, TV rights etc), there's reasonable cause for it to be made cheaper for the match-going fan.

[DeadLinesman]

10 minutes ago, True Blue said:

Since i am from a poor third world country, is 30 pounds a lot for a ticket for the average worker in the UK?

Spain’s not third world mate.

[True Blue]

2 minutes ago, DeadLinesman said:

Spain’s not third world mate.

I'll cut you Joe Pesci

[DeadLinesman]

My work here is done 

[Smiley Culture]

So they’ve calculated this by the price of a season ticket? So that somewhat distorts the stats then because season tickets work out cheaper on average than a general sale ticket. 

It’s between £35-65 for a ticket in general sale for West Ham v Watford in ten days. 

[Stan]

7 minutes ago, Smiley Culture said:

So they’ve calculated this by the price of a season ticket? So that somewhat distorts the stats then because season tickets work out cheaper on average than a general sale ticket. 

It’s between £35-65 for a ticket in general sale for West Ham v Watford in ten days. 

Nope, 'The research includes all pricing points for matchday and season tickets for this season'