Firstly, I thought FUT was effectively pay to win anyway (unless you grind the coins forever and a day to get packs that are fully randomised anyway).
Secondly, why the fuck would anyone pay hundreds of pounds A WEEK for a bunch of virtual player cards?
It's no wonder EA are laughing all the way to the bank and the games industry is turning to shit with plenty of gullible wankstains pissing stupid amounts of money down the drain.