What's an entertainment company to do in this increasingly polarised world that's wading deeper and deeper into culture wars issues than ever before?
Most likely they will continue to try to be as profitable as possible.
A company like Disney wants to maximise the appeal of its products to as wide of an audience as possible, so it's strongly not in their interests to put off a big chunk of potential viewers by being unnecessarily polarising. However it suits politicians and partisan media to discuss, magnify and inflame any divides and get people more and more passionate angry or excited about it.
And to a point it suits Disney if the plot/casting decision generates hype or attention and has more positive impact than negative on helping a film to achieve commercial success. But that will lead to them taking fairly safe positions like pro gun control, pro racial equality, etc. and any bigger risks if they are judged to have negatively impacted the films commercial impact are likely not to be repeated.
Seriously, wokeness in the entertainment industry is a very minor issue. My biggest concerns are about how shit movies are these days. Movies seem to be engineered assemblies of moments and scenes based on focus group feedback of What Viewers Want with a story written afterwards to tie it all together. As opposed to a fluid story being turned into a film.