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H&M Pull Advert of Black Child Wearing Hoodie With 'Monkey' Slogan


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A combination of extremely tone-deaf marketers and hyper-sensitive, Americanised identity politics clashing to create a giant, easily avoidable waste of mental energy.

People refer to wee boys as monkeys sometimes. Its a range of items with a jungle theme. They quite obviously didn't pick out the black kid and give him the monkey hoodie. To call it racist is extremely counter-productive.

However, calling a little black kid a monkey is also just negligent and entirely socially oblivious, and just creates this scope for needless antagonism.

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If it said cheeky monkey I'd get it a bit more, but anyone who chucks a black kid in a jumper that says "coolest monkey in the jungle", a phrase I've never heard in my life, and expects it to be OK are probably a bit stupid.

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