Aston Villa Confirm New Club Badge

[Dave]

 

 

[Stan]

[Pyfish+]

Can't quite put my finger on why it looks off to me but it does. Much preferred the circular one they've just replaced.

[OrangeKhrush]

Looks boring, when overly simplistic was not the right way

[Rab]

I struggle to think of a crest improvement I've seen in recent times outside of Rangers.

I don't know why clubs go crazy with it. Just keep it the same but improve it.

[Reluctant Striker]

There is a version around with a more 3D lion, complete with fur lines.

It has been an odd few years with the badge thing. The round 1 was voted for by a select group of fans, and has retro appeal to older fans & those who have been raised on the stories.

But seems many felt it lost the quite long standing modern era shield association. Plus plenty of neutral observations of it being a bit Chelsea. Who had gone with their round lion badge in the many years since Villa had last used that style.

And supposedly was a very early choice of Chris Heck (President of Business Operations) to basically revert back to the old badge. I guess in the days of global commercial aspirations, brand familiarity has value. It is very much like the old 1, just the year founded & club name added back in. Again.

Edited May 31 by Reluctant Striker