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Aston Villa Confirm New Club Badge


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I struggle to think of a crest improvement I've seen in recent times outside of Rangers.

Screenshot-2020-07-08-at-13.12.18.png

I don't know why clubs go crazy with it. Just keep it the same but improve it.

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There is a version around with a more 3D lion, complete with fur lines.

It has been an odd few years with the badge thing. The round 1 was voted for by a select group of fans, and has retro appeal to older fans & those who have been raised on the stories.

But seems many felt it lost the quite long standing modern era shield association. Plus plenty of neutral observations of it being a bit Chelsea. Who had gone with their round lion badge in the many years since Villa had last used that style.

And supposedly was a very early choice of Chris Heck (President of Business Operations) to basically revert back to the old badge. I guess in the days of global commercial aspirations, brand familiarity has value. It is very much like the old 1, just the year founded & club name added back in. Again.

Edited by Reluctant Striker
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