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EFL Agree Deal With Sky Sports For Broadcasting Rights


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Five-year deal beginning in 2019/20. 

£595m agreement.

https://www.efl.com/news/2018/november/efl-statement-efl-and-sky-sports-sign-five-season-deal/
 

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The EFL has today formally concluded a deal with Sky Sports for its domestic broadcasting rights following a meeting of the EFL Board...

At the outset of the meeting, the Board noted its responsibility to ensure a sustainable and profitable League that gives all Clubs an environment to prosper and succeed.

The Board considered all relevant material, which included correspondence from Championship Clubs, and in view of all the information available, it determined that it was in the overall best interests of the EFL to sign the five year, £595m agreement.

The new deal represents a 35% increase on the current arrangement and it will continue to see Sky Sports broadcast live the Sky Bet EFL, Carabao Cup, Checkatrade Trophy and Sky Bet Play-Offs through until May 2024. 

Under the new agreement, Sky Sports in each season from 2019/20 will broadcast:

  • 138 Sky Bet EFL League matches;
  • The 15 Sky Bet EFL Play-Off matches including all three Finals; 
  • 15 matches from the Carabao Cup including the Final;
  • The Semi-Final and Final of the Checkatrade Trophy. 

The deal has been designed to maximise both the financial return and exposure for all 72 Member Clubs, the EFL and its competitions. It also ensures that all EFL Clubs are in a position to develop their own Direct to Consumer (DTC) offerings to supporters who reside in the UK and Ireland.  

EFL Interim Chair Debbie Jevans CBE commented: “Having fully considered the matter, its implications and any associated risks, the EFL Board is satisfied that the right deal for the EFL and its Clubs has been reached.  

“Concluding these negotiations has indeed been challenging, as is the case when managing a diverse group of stakeholders, and the Board took on board the comments and frustrations voiced by a number of Clubs and has committed to reviewing the way the League engages with its Clubs to ensure that we move forward in a collaborative way in the future.  The Board looks forward to continuing the excellent relationship and partnership it has with Sky Sports.”

EFL Chief Executive Shaun Harvey said:  “The deal we have entered into with Sky, after fully testing the current market through our external advisors, allows our Clubs the benefit of financial security which was an absolute priority for us throughout this process. It is a partnership that, as well as having the necessary financial benefits, provides the EFL with the platform to maximise reach and exposure for its competitions, alongside providing further opportunities for Clubs to monetise some of those games not broadcast on television through a DTC offering.”

Barney Francis, Managing Director of Sky Sports added: “We're delighted to finalise our agreement with the EFL and give certainty to its clubs, their fans and our customers for five more years. By confirming this deal with the EFL, Sky Sports gets even stronger, alongside 128 Premier League games, the home of F1 and English cricket - the rights that matter most to our customers are secure into the next decade."

 

 

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1 hour ago, Smiley Culture said:

No signs of foresight into the future of how people watch Football, with streaming and the like becoming more prevalent in this day and age. 

Spot on and pretty much explains why Sky have been keen for long term deals. With eleven sports, the Amazon trial are all coming I thought both the EFL and SPFL would be hesitant to commit for such a length of time.

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37 minutes ago, The Palace Fan said:

Spot on and pretty much explains why Sky have been keen for long term deals. With eleven sports, the Amazon trial are all coming I thought both the EFL and SPFL would be hesitant to commit for such a length of time.

You must not be familiar with the series of catastrophic bad decisions that Neil Doncaster makes year upon year. It's just a surprise when he gets through a day without throwing up on himself. He's a terrible negotiator, and frankly no one knows what his skillset is.

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21 hours ago, ScoRoss said:

You must not be familiar with the series of catastrophic bad decisions that Neil Doncaster makes year upon year. It's just a surprise when he gets through a day without throwing up on himself. He's a terrible negotiator, and frankly no one knows what his skillset is.

It sounds like the EFL clubs are not happy with this deal at all. Is it the same up north?

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49 minutes ago, The Palace Fan said:

It sounds like the EFL clubs are not happy with this deal at all. Is it the same up north?

EFL TV deal: Several Championship clubs 'gravely concerned' after announcement

2 hours ago | Championship

Several Championship clubs are "gravely concerned" by the EFL board's announcement it has approved a new domestic broadcasting rights deal.

Club officials met on Tuesday to discuss the £595m five-year agreement that has been signed with Sky Sports.

They say the deal has been done without them being fully consulted.

"Nineteen clubs from the league wrote to the EFL asking them not to sign the deal and to engage in meaningful discussions," said a statement.

The statement, from "several unnamed clubs", said they felt they had been "ignored".

"Championship clubs are gravely concerned that the EFL board has announced it has approved a new long-term domestic broadcasting rights deal," it said.

"Our issues are not with Sky, who we respect and value, but with the way in which the proposed agreement has been negotiated and explained to clubs.

"We remain convinced that any solution to the broadcasting of EFL competitions can only be on the basis of protecting attendances and securing the financial position of all our 72 clubs.

"There is a calm determination within Championship clubs to ensure the matter is not left here."

The deal, which runs from the start of next season until May 2024, represents a 35% increase on the previous contract.

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'The deal allows our clubs the benefit of financial security' - the EFL view

Before the clubs' statement, EFL interim chair Debbie Jevans had said she would review how the league discusses future deals.

"Concluding these negotiations has indeed been challenging, as is the case when managing a diverse group of stakeholders, and the board took on board the comments and frustrations voiced by a number of clubs and has committed to reviewing the way the league engages with its clubs to ensure that we move forward in a collaborative way in the future," she said.

It is understood Derby County, Leeds United and Aston Villa are among the clubs opposed to the new contract.

"The deal we have entered into with Sky, after fully testing the current market through our external advisors, allows our clubs the benefit of financial security which was an absolute priority for us throughout this process," said EFL chief executive Shaun Harvey.

"It is a partnership that, as well as having the necessary financial benefits, provides the EFL with the platform to maximise reach and exposure for its competitions, alongside providing further opportunities for clubs to monetise some of those games not broadcast on television."

https://www.bbc.co.uk/sport/football/46282788

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