I've recently found that in-play bets work better for me when watching a game. Especially cricket. But recently for football you can get a good inkling on what's going to happen, especially in the interval bets that SkyBet do.
Soucek was 4/1 to have 1 shot on target the other day against Bristol City. Came in within a few minutes.
Bruno Fernandes to have 2 shots on target, or 1 or 2 shots on target from outside the box is usually a good return. Or similar players - works well with the likes of Ward-Prowse, Maddison (when fit), Bowen, Foden, De Bruyne etc.
Cards can be a bit trickier, but corners is also a good bet in-play. Yesterday's Blackpool/Forest had about 17 (?) by the end of 90 mins. Already 7 by half-time and it was good odds for anything about 13/14 if I remember correctly.