Well I see him as white because all the actors have been so and the dude that he is based on is white as well. It's just an appearance thing for me, I'd be as jilted by a red headed Bond as a black one, or even an ugly white dude. You could say people are equally biased towards ugly people in films, haha. I don't see how anyone could not associate Bond with the traits I listed, because that is how he has been in the movies and novels. In fact I recall Timothy Dalton being the spitting image of some early sketches of what the character would look like.
It's acting at the end of the day, pretending to be someone you aren't. In an enlightened society any actor or actress could play any character. Brad Pitt could be Malcolm X in blackface and Forrest Whittaker could be Winston Churchill in white face. But we aren't that enlightened society and we can't dissociate an actor with a character.