Ubisoft are the modern day Atari filled with BS and behaving like children. On a side note, I don't have an issue with a dev-shop giving the players gender choices as so many RPGs/MMORPGs do these days but to say that a character wasn't going to sell simply because of their gender is a bit silly. Backed up with data is a different story and maybe that's what happened here away from the macho culture they are currently under but I doubt it had anything to do with data.