@DeadLinesman I empathise with you in the sense of the club being structured for profit over success. I've seen it happen to other teams in other sports I've followed, so I know exactly what the owners are doing and why they are doing it. People really don't realise how common it is, I've made this point before and it's been waved off or laughed at. All it takes is one or two trophies to placate a fanbase for a long time, with the occasional 'investment' to continue a sense of 'hope' that fills the stadiums and draws eyes to the televsion. The reality is that the only thing most clubs have to do is stay in the premier league. Arsenal for instance, don't have to win a single thing, it makes no difference between 1st and 10th,, they have a pre-built fanbase, global exposure, and the most the lucrative TV rights deals in the world, bar any sport, barring a freak relegation, they will always have an audience and rake in vast amounts of money.