This has been a HUGE ongoing problem with AEW, I have a post about it from a few pages ago that I will quote for convenience. Way too many challengers are shit, and don't belong near the title. There are 4 PPVS per year, so 4 title matches per year should be huge matches between 2 credible wrestlers, plus maybe 1 or 2 on TV, then maybe 2-3 per year TV title matches that are against a midcarder with a good run behind them.
Instead most matches are against a midcarder with no booking behind them at all.